Avoid common Mailchimp problems

Do you have problems when using Mailchimp? I certainly experienced some, from its steep learning curve to more specific issues such as emails going to the spam folder. I did a little Google research to see what kind of problems internet searchers run into. In this article, I will be describing a few of the common Mailchimp problems people have and how to avoid them.

Mailchimp problem °1: too many lists 

1.

The best amount of lists to use in Mailchimp is 1. It avoids the duplication of contacts (subscribers) and with it, extra costs because the subscription is set up so that you pay for each subscriber on each list. Therefore, one subscriber that is included on two lists counts as two subscribers, at least in terms of subscription costs. In essence, you will pay for 1 subscriber twice which doesn’t make sense. Instead, create just 1 but well segmented list (source: organic web) 

Additionally, once a subscriber unsubscribes from your emails, you are not allowed to send them any more emails. This means that you have to remove them manually from all lists where this subscriber exists unless you want to pay a fine. If you send them another mail, you are infringing the law about spam and you may get a big fine. Its amount depends on the country and each has its own institutions and definition of what spam is. In general, follow the principle of “unwanted” mail that I described in my post about Mailchimp emails going to spam.

In short, it’s an email the receiver does not find valuable. But get yourself familiarized with how it is defined to avoid any unwanted situations or costs. 

Problem °2: Mailchimp servers are down

If you find your account isn’t working or emails aren’t sending, you may want to bookmark the following link: the Twitter account of Mailchimp’s server problems. On it, you will find updates with server problems that can cause technical difficulties. It is definitely a useful resource when you’ve spent some time worrying that the problem is you. Well, sometimes it’s them 😊. 

Mailchimp problem °3: you didn’t customize things  

Signup forms, the sender’s name, and a professional email account are just some of the things that people don’t set up when they start using the tool. However, it will serve you well to set these things up before you hit the ground running.  

I recommend you follow Monica Hemingway’s advice on the topic, specifically topics 2 through 5.

A quick resume: 

  • Welcome your subscribers personally a.k.a. customize your confirmation/welcome email 

Just like welcoming someone to your home, greet a new subscriber with warmth and your (company’s) personality. It feels nicer and looks good for your brand. 

A perfect example of this is Headspace:

  • Make the sender a personalized persona from the company 

If a customer is used to communicating with actual people at the company, it’s nice to have that “person” sending newsletters. Therefore, it’s not mailchimp@contact… but Susan from Mailchimp that appears as the sender.

Mailchimp problem °4: lacking credibility 

  • Use a professional email address 

No gmail, aol, yahoo or hotmail endings, the domain should be your company’s. Ideally, you’ll have a website to match the email domain name to add on credibility even before the person starts receiving information from you.  

It’s something I’d put in the “lacking common sense” category but on second thought, it may not be first nature to think of that for everyone. So, keep this in mind for whenever you have the option and obtain a professional email address and send your emails from there.  

Extra tips:

  • Do not use text inside image blocks (it messes up how the emails previews)  
  • Do not use too much text (less is more) 

Good luck with your Mailchimp endeavors!

A post about the future, patience, expectations, and a Mailchimp surprise

I’m late! A post about the future, patience, expectations, and a Mailchimp surprise.

Late for school, late for work, late for life! Have you ever asked yourself what you should have done by now? All the accolades you should have received, awards, job positions, internships, education, degrees, goals, perfect partner, body, a baby, a house? I know I have. I know I have spent time shaming myself and putting myself down. I am not good enough, I cannot do this, and any other reason to avoid real work. I must be honest though, the reason behind not doing what you know you should be doing may be different for each person. However, putting yourself out there requires courage. It requires courage you may not have, going against your family, yourself and even if you are afraid!

So there you go, all of this to say that I recognise my one month hiatus. Sometimes life just comes and washes over you like a huge wave. This is not to say I have not been working on other areas during this time but I was not here. I was not here to create and voyage on this journey of blogging with you, my dear readers. I’m sorry because I care about you, all the future you and I care for this blog. To improve my “image” therefore, I rolled out a banging visme e-book review on Tuesday and I am promising to do better for the future.

Future, represented by a calming depiction of nature and a tree, a slight breeze. What will the future bring?
Photo by Johann Siemens on Unsplash

 

Soooo… I have an extra surprise for you ! The link is here ! Oh, but what is it ? It is… my Mailchimp tutorial session ! I’ve prepared a Mailchimp tutorial after cca. two to four months of experimenting with Mailchimp. It is really for those that want to understand the platform, how it can serve them and operational : how to send a campaign, how to schedule it, design it, how to choose the target audience and more and more. I loved learning about it and I am loving sharing this knowledge with you ! Again, the link to the Tutorial is herrrrre.

Please let me know what you think of it, I wold love to have your feedback (do not hesitate to comment below) and improve my teaching skills as a consequence. Also, I want to showcase how much I’ve learnt and how good I am at it as a result! No shame in being a little self-promotional :). Anyways, it was super cool working on it and I’d do it again, more, for me or for others.

I know this post was not necessarily about Mailchimp all the way but I am really proud of my tutorial :). I put all my best into it. There is great quality and I really believe in it. And so to finish up with coming back to the start – it is not always easy ! To be consistent and just be here.

Cheer up ! It was raining yesterday so it was the perfect time for some cider and fromageee (cheese in French).

 

 

 

That Mailchimp craze (Episode #3)

From the Ode to Bouncing Around to today…it’s been a week and a great weekend has passed. I’ve been able to do some shopping for gifts. Weekends are nice.

Now back to business. Today’s topic did not come directly to my mind but I want to be consistent and make your Thursdays valuable. And so, I’ve been rehashing it in my mind and I’ve realized that the most valuable information that I can share with you is my own experience. You can tell from the title that learning to use Mailchimp is not necessarily a straight road to knowledge.

A straight road/highway that represents the unrealistic view on the learning curve of Mailchimp.
A straight road to knowledge.

It is more or less a bumpy ride. What I mean to say is that at a moment in time you will believe you “got it”. Soon, you will find something you missed out on. It is the course of life and by reading more you always realise there is something more you could have done. On a personal level, it’s frustrating.

There are highs and lows and there are feelings involved. As soon as you start sending emails to real email addresses, you get nervous. Will they open the email? Will they click on the link I wanted them to? Because it seems that all that matters are the results. How are we performing compared to the industry? Successful businesses and solopreneurs? How am I doing? Do they like me? It is personal as it is professional. Because liking on the personal level translates to client satisfaction.

However, in my opinion, it calls for dissociation. Results are merely feedback on your output. If there is a bad open or click rate, did I do a bad job? No. It just means that you and in this case, me; we, haven’t figured out yet how to do this email marketing thing well. How to propose the right kind of content to the right type of audience at the right time? Deliver the value they want when they want it. There is a huge amount of criteria that is used, researched and tested in order to get to the point that the professionals call the “industry average”.

Beautiful green hills representing the experience of using Mailchimp, email automatisation tool, which often times feels like a bumpy ride.
Using Mailchimp is like a bumpy ride over beautiful green hills ! Photo by Roman Bozhko on Unsplash.

The test and learn phase in never ending and it is uncomfortable. Making endless modifications and tests sucks! Can’t I just have a template and send it over and over again? Unfortunately, the answer is no. We need to tailor our communication to the audience we are addressing, at the time they wish to be addressed, to the type of industry we are in. I wish I had a course that would teach me how to do this. I think I’ve told you before though, I’ve done my research and there are no tutorials that I found more than half useful. My plan is to prepare my own little course. First, I’d like to organise the knowledge I’ve acquired and secondly, I’d like to create a manual for others that are struggling just like me who may find it useful.

I’m starting to finish this post slowly. Maybe this one isn’t as organized as it could’ve been but it actually conveys my point exactly. Learning is chaos.

So…what to learn from all this? From writing (and rewriting) this post I’ve come to the conclusion that this sort of discomfort and change means than you are doing something. You are moving. Maybe you don’t know exactly where you are going but the ride is bumpy because you are moving forward. And that is good.

So believe in yourself, even if it is a bumpy ride!

P.s. Here are two links that I found useful when preparing Campaigns (emails).