Avoid common Mailchimp problems

Do you have problems when using Mailchimp? I certainly experienced some, from its steep learning curve to more specific issues such as emails going to the spam folder. I did a little Google research to see what kind of problems internet searchers run into. In this article, I will be describing a few of the common Mailchimp problems people have and how to avoid them.

Mailchimp problem °1: too many lists 

1.

The best amount of lists to use in Mailchimp is 1. It avoids the duplication of contacts (subscribers) and with it, extra costs because the subscription is set up so that you pay for each subscriber on each list. Therefore, one subscriber that is included on two lists counts as two subscribers, at least in terms of subscription costs. In essence, you will pay for 1 subscriber twice which doesn’t make sense. Instead, create just 1 but well segmented list (source: organic web) 

Additionally, once a subscriber unsubscribes from your emails, you are not allowed to send them any more emails. This means that you have to remove them manually from all lists where this subscriber exists unless you want to pay a fine. If you send them another mail, you are infringing the law about spam and you may get a big fine. Its amount depends on the country and each has its own institutions and definition of what spam is. In general, follow the principle of “unwanted” mail that I described in my post about Mailchimp emails going to spam.

In short, it’s an email the receiver does not find valuable. But get yourself familiarized with how it is defined to avoid any unwanted situations or costs. 

Problem °2: Mailchimp servers are down

If you find your account isn’t working or emails aren’t sending, you may want to bookmark the following link: the Twitter account of Mailchimp’s server problems. On it, you will find updates with server problems that can cause technical difficulties. It is definitely a useful resource when you’ve spent some time worrying that the problem is you. Well, sometimes it’s them 😊. 

Mailchimp problem °3: you didn’t customize things  

Signup forms, the sender’s name, and a professional email account are just some of the things that people don’t set up when they start using the tool. However, it will serve you well to set these things up before you hit the ground running.  

I recommend you follow Monica Hemingway’s advice on the topic, specifically topics 2 through 5.

A quick resume: 

  • Welcome your subscribers personally a.k.a. customize your confirmation/welcome email 

Just like welcoming someone to your home, greet a new subscriber with warmth and your (company’s) personality. It feels nicer and looks good for your brand. 

A perfect example of this is Headspace:

  • Make the sender a personalized persona from the company 

If a customer is used to communicating with actual people at the company, it’s nice to have that “person” sending newsletters. Therefore, it’s not mailchimp@contact… but Susan from Mailchimp that appears as the sender.

Mailchimp problem °4: lacking credibility 

  • Use a professional email address 

No gmail, aol, yahoo or hotmail endings, the domain should be your company’s. Ideally, you’ll have a website to match the email domain name to add on credibility even before the person starts receiving information from you.  

It’s something I’d put in the “lacking common sense” category but on second thought, it may not be first nature to think of that for everyone. So, keep this in mind for whenever you have the option and obtain a professional email address and send your emails from there.  

Extra tips:

  • Do not use text inside image blocks (it messes up how the emails previews)  
  • Do not use too much text (less is more) 

Good luck with your Mailchimp endeavors!

Author: Ana

// Slovenian // EMLYON Business School - Msc in Global Entrepreneurship & Innovation exploring the world of social entrepreneurship & the need for personal development for entrepreneurs

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