The power of a personal brand

Hello there!

Last time I promised you we would talk about personal branding. What is it though?

Let me show you a simple example:


One photo replaces a thousand words. And in the case of personal branding one word can have a great amount of meanings. When a person says Oprah we think:

  • female
  • businesswoman
  • owner
  • entrepreneur
  • inspiring

and more and more.

Let’s take another example:

©Warner Bros

Ellen. What does the word make you think of?

  • talk show host
  • comedian
  • homosexual
  • entrepreneur
  • pet lover

Or all of the above?

These are two very obvious examples of people who have transformed their names into a personal brand with which comes reconizability, responsibility an great power of attraction. Having your name transforming into a brand is one of the most powerful ways of advertising of whatever you do, whatever project you are a part of and any product that you sell.

I hope you liked learning about personal branding and until next time…when I will share with you what personal branding made me do.



Author: Ana

// Slovenian // EMLYON Business School - Msc in Global Entrepreneurship & Innovation exploring the world of social entrepreneurship & the need for personal development for entrepreneurs

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